You can have the greatest product in the world, but if you don’t have someone to sell it to (Customers), it’s just a matter of time before you're out of business.
To succeed in business, you need 3 things:
1. Something to sell
2. Somebody to sell it to
3. A system for selling it
If you have an outstanding product, that's wonderful, but if you don't have someone to sell it to, then you won't make any money with that product.
If you have an outstanding product, and you have someone to sell it to, then you can build a business.
If you have an outstanding product, someone to sell it to, and you have a system for selling it that allows you to market your product to your customers 24 hours a day, 7 days a week, 365 days a year, then you can build a wildly successful business.
Systems Make More Money Than People Do
In the 1980's, when I was getting started as a young marketer, I met a millionaire marketer in Dallas, Texas.
His name was Phillip Kratzer.
He was the owner of the largest newspaper classified advertising network in America -- Direct Response Corporation.
Through my association with him, I learned an important lesson:
“Systems make more money than people do.”
I learned that money is not made from simply having a product.
The money is made from the marketing system, or marketing process, that sells the product.
I learned that many inventors, who have created amazing products, die broke, because they never figured out how to attract customers for their inventions.
I also learned that when you have a system for selling your product, you can leverage your marketing and sales results by 100%, 500%, 1000% and higher, when you have a tested and proven marketing system working for you.
This knowledge that I learned through Phillip Kratzer, when I was a young marketer in the 1980's, totally enlightened me and changed my understanding about business, marketing, and customer attraction.
Instead of going to college, I opted to pursue the field of direct response marketing and study the methods of customer attraction.
I went on to study and apply the customer attraction methods I learned from Phillip Kratzer, and through his work I was introduced to other master marketers, such as Gary Halbert, Dan Kennedy, Jay Abraham and others.
Since then I have been a business owner, direct marketer of various products and services, and customer attraction coach to thousands of business owners, entrepreneurs, direct selling professionals, marketers, authors, speakers, and experts.
Over the years, I have used and shared various customer attraction tools and resources.
You will find some of those customer attraction tools on the home page of this website.
Here's a secret to marketing success:
Spend 20% of your time and money working on the product, service, information, or business opportunity you sell.
Spend the 80% of your time and money working on customer attraction methods that will sell your product.
Customer Attraction Coach for Business Owners, Entrepreneurs, and Direct Selling Professionals since 1989.